Use case · Marketing
Increase ROAS.
Send highest quality leads back to your pixel so ad platforms find more ideal leads.
Use SalesKick to increase ROAS by connecting ad spend to showed, high-intent calls.
ROAS stalls when media optimizes for cheap leads instead of live conversations. Use this framework to feed quality signals back into spend.
- 1Know which traffic actually shows
- 2Train ads on quality, not just CPBC
- 3Protect every booked call you paid for
1 Step 1
Know which traffic actually shows
Blended booking numbers hide which ads and answers deserve budget. Automatic show-rate analytics make ROAS decisions obvious.
- Sales Ops Analytics segments show rates by traffic source, answers, grades, and time of day.
- Automatic outcomes remove closer guesswork so marketing trusts the data.
2 Step 2
Train ads on quality, not just CPBC
When pixels optimize for unqualified books, ROAS collapses. Score show and close likelihood. Then feed that into media.
- AI Powered Lead Scoring predicts who will show and close before the call.
- Financial Lead Scoring grades US leads with credit data so spend favors buyers.
3 Step 3
Protect every booked call you paid for
Paid bookings that no-show destroy ROAS. Confirm, nurture, and route so media dollars turn into live closer hours.
- AI Lead Nurture Specialist keeps appointments warm until show time.
- Fast in-form booking converts more of the traffic already in your funnel.
With SalesKick, teams experienced these results
20%
Avg. CAC decrease
26.2%
CPA drop (Closers.io)
137%
More live calls / day